Privacy Policy

1. General Information

This privacy policy explains how we collect and process personal data when you visit our website.

We take the protection of your personal data seriously and comply with the provisions of the Swiss Federal Act on Data Protection (nFADP).


2. Responsible Party (Data Controller)

  • Bernhard Kälin
  • Rothornstrasse 14
  • 3806 Bönigen
  • Switzerland
  • Phone: +41 76 445 63 61
  • Email: no-reply@swissalptours.com

 


3. What Personal Data We Collect

We use cookies and similar technologies to operate our website and improve your experience. Certain cookies are essential for core functions such as storing your shopping cart, processing bookings, and attributing referral codes from partner hotels. Other cookies, such as those used for analytics, are only set with your consent.

When you visit our website, technical information such as your IP address (anonymized, if applicable), date and time of access, pages visited, browser type and version, operating system, and referrer URL may be collected automatically. This information is used for statistical purposes and to optimize our website.


4. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, to understand how visitors interact with our website and to improve our services.

  • Activation only with consent: Google Analytics runs only if you have accepted analytics cookies in our cookie banner. We also use Google Consent Mode to ensure that Google processes data strictly according to your chosen preferences.

  • How it works: Google Analytics places cookies on your device to analyze website usage. The information generated, including parts of your IP address, may be transmitted to Google servers in the United States.

  • IP anonymization: Your IP address is anonymized before transmission so that it cannot be directly linked to you.

  • Your options:

    • You can reject analytics cookies on the cookie banner

    • You can disable cookies in your browser settings

    • You can opt out of Google Analytics entirely by installing the browser add-on available here: https://tools.google.com/dlpage/gaoptout


5. Legal Basis for Data Processing

We process personal data in line with the principles of transparency, proportionality, and purpose limitation under Swiss data protection law.

  • Necessary cookies and data processing are based on the performance of a contract, for example to enable bookings, operate the shopping cart, or attribute referral codes from partner hotels.

  • Analytics cookies and related processing are carried out only with your explicit consent.


6. Your Rights

You have the right to request information about your personal data, to have incorrect data corrected, and to request the deletion or restriction of processing under certain conditions.

You can withdraw your consent to non-essential cookies at any time by adjusting your cookie settings on our website.

To exercise your rights, please contact us using the details above.


7. Contact

If you have any questions about this privacy policy or how we handle your personal data, please contact us directly.


Your Question